Does shopping feel uninspiring or overwhelming to you?
It sure did for our CEO Jenna Hill, after the birth of her children. Packing up kids to head to the mall, dressing a changed body with no guidance, and feeling overwhelmed with all the choices sparked an idea. What if that perfectly coordinated outfit on the mannequin in the boutique, could just come to me instead? And so, Frock Box was born!
Meet Our Team
Jenna Hill
Owner, CEO
Jenna Hill
Owner, CEO
she/her
Body Type - Hourglass
Colour Palette - Deep
With a splash of creativity from her graphic design & photography background and a dash of savvy from her sales & marketing adventures, Jenna started Frock Box from humble beginnings with a friend in her basement and has taken the retail world by storm—despite having zero retail experience! This busy mom of two girls and loving wife knows that life is all about the balance of chaos and sunshine (don’t forget the sunscreen!).
Her style? Think casual athleisure that screams Mom-On-The-Go. Jenna dreams big! Her aspirations include gifting cars to her team(yes, like Oprah!) and a Boutique where size tags are a thing of the past, making everyone feel welcome just as they are, regardless of their size or shape.
When she’s not working with the Frock Box team, Jenna loves to help other entrepreneurs grow through her business consulting work, proving that building businesses isn’t just a job—it’s a passion that fills her bucket to the brim!
Linda McCormack
Director of Operations
Linda McCormack
Director of Operations
she/her
Body Type - Pear
Colour Palette - Autumn
Linda is an incredible mom of three, one girl and two boys and she can speak two languages growing up in a Portuguese speaking household. Linda is a lot obsessed with organizing things and seeking out yummy Pinterest recipes. Her style is classic, casual and timeless all matching her graceful personality. Since working for Frock Box, Linda has started to stretch out of her style comfort zone! She keeps everything rocking and rolling at Frock Box and her list of roles is extensive. She is our calm voice of reason. She also brings in the most delicious baked treats for all the staff to enjoy!
Hannah
Director of Social Media & Marketing
Hannah
Director of Social Media & Marketing
she/her
Body Type - Rectangle
Colour Palette - Autumn
Hannah is the queen of elevated loungewear. She is always keeping up with current fashion trends. She's on a mission to redefine comfort fashion with a dash of cuteness and a sprinkle of sparkle. She is your go-to guru for those who adore matching sweat suits, prioritize comfort, and believe that accessorizing is an art form.
Brittany
Personal Stylist
Brittany
Personal Stylist
she/her
Body Type - Rectangle
Colour Palette - Winter
Brittany has athleisure down to a T, and likes to add some edge into it to be fun! She is a leggings by day, black tulle skirt by night kinda gal and we are here for it! As a busy Mom on the go, she understands the need for comfort but would never want you to feel boring or frumpy. That's where the dose of edge comes in! Brittany is the Stylist for you if you like easy to wear styles that are both comfy and edgy at the same time!
Ashley
Retail Stylist
Ashley
Retail Stylist
she/her
Body Type - Hourglass
Colour Palette - Autumn
Ashley is a proud wife and boy mom to three amazing, energetic boys — life in her home is loud, fast, and full of adventure. When she’s not keeping up with them (because she refuses to be left behind), she loves to go to the mall, hit the gym for a good workout and is always finding ways to bring more energy and confidence into everyday life.
Ashley is deeply passionate about empowering women. She believes confidence isn’t something you wait for — it’s something you practice. Clothing is one of the most powerful creative tools we have and getting dressed isn’t just about style; it’s about expression, identity, and stepping into who you’re becoming.
Ashley’s goal is to help women see that they can be more, do more, and have more — sometimes it starts with something as simple as choosing an outfit that reflects who they really are. Ashley loves supporting, encouraging, and cheerleading women on as they discover their confidence through the process of dressing themselves and beyond.
Amber
Personal/Retail Stylist
Amber
Personal/Retail Stylist
she/her
Colour Palette - Deep
Amber is a busy mom of four and is the definition of calm, cool and collected. She's hardworking, effortlessly poised and always brings a sense of ease to everything she does. You'll love the calm energy she brings to her sessions and the thoughtful curation to her boxes. Her personal style is authentic, on-trend and effortlessly put together. She has a natural eye for fashion and makes looking stylish seem easy!
Mary Anne
Personal/Retail Stylist
Mary Anne
Personal/Retail Stylist
she/her
Colour Palette - Deep
love fashion, it's a great way to express yourself, experiment different looks without saying a word and a mood booster.
I look forward to helping you find a mood booster pieces in the boutique and online.
Mary Anne is pure joy! With a smile that lights up the room, an infectious laugh and a positive outlook on life, she brings happiness wherever she goes. Her professional background includes nursing, holistic and retail management. Her style is the perfect mix of classic and trendy, and she loves hunting for hidden gems at Winners. We always look forward to seeing what she's wearing! A proud mom of two, she's always busy tackling a house project, learning something new or growing her passion for reflexology. She enjoys a coastal escape, coffee, cakes and the colour navy. She loves fashion and looks forward to helping you find mood booster pieces in the Boutique. You'll love her bubbly personality and the energy she brings to all her sessions!
Candice
Administrative Coordinator
Candice
Administrative Coordinator
she/her
Body Type - Rectangle
Colour Palette - Deep Winter
Candice is a classic beauty who keeps herself busy with her 3 boys; her son, hubby and kitty cat Elvis! She loves a classic style with fun floral prints and is always rocking a cute heel or bootie! Candice enjoys curling up with a good book and a glass of great wine or coffee, or baking up the most amazing muffins any of us have ever tasted in our entire life. Her attention to detail and organization keeps all of our fabulous product afloat here at Frock Box!
Sarah
Personal/Retail Stylist
Sarah
Personal/Retail Stylist
Sarah is as sweet and patient as they come! Her personal style has that effortless cool-girl vibe with just the right amount of edge. We love how she mixes prints, textures and graphics to create looks that are uniquely her own. She's also an incredibly talented seamstress, and we can't wait to share her skills with you soon!
Ashley N
Retail/Personal Stylist
Ashley N
Retail/Personal Stylist
she/her
Ashley is a true gem! She's patient, thoughtful and loves helping women understand what works for their unique shape and lifestyle. She brings so much knowledge to her styling sessions and always takes the time to educate along the way. Her personal style is polished and creative, with a love for special pieces that make an outfit stand out. When she's not styling, you'll often find her travelling - off on an adventure with her husband and daughter!
Mckenna
None
Mckenna
Getting to know the lovely individuals who stop by the boutique is easily Mckenna’s favourite part of the job. She loves discovering pieces that fit each client's lifestyle and personal story. Her own look often features a fun pop of colour (though pink definitely counts as a neutral in her book) while focusing on comfort and functionality. She creates an easygoing space for women to try out new trends, unique colour combinations, and play around with different denim styles!
When she isn't at Frockbox, you'll find Mckenna out on walks enjoying some casual bird-watching, relaxing with her two cats, or in the lab working on her research project!
Gillian
Retail Stylist
Gillian
Retail Stylist
Gillian is a student and dance teacher by day, and a fashion lover at heart. She’s been obsessed with exploring style for as long as she can remember, always drawing inspiration from bold looks, vintage vibes, and runway magic (her Vogue subscription is her most prized possession). When she’s not on campus or in the studio she’s often strolling through the boutique piecing together outfits in endless combinations in her head. Hearing unique style journeys from customers is her favourite part of the day, and helping them find pieces that feel like them brings her the most joy. The perfect capsule wardrobe is her dream, and she loves a classic style with a sense of elevated comfort thrown in!
Hannah Y
Retail Stylist
Hannah Y
Retail Stylist
sher/her
Colour Palette - Deep
Hannah is a ray of sunshine with a love for fashion, art, music and all things colourful! She's outgoing, creative and loves meeting new people. Her passion for fashion grew through her experience modelling with an Edmonton agency, and she brings that same excitement and creativity to Frock Box. Outside of work, you'll find her spending time with friends and family or being a proud cat mom to her two furry friends!
Jordan
Retail Stylist
Jordan
Retail Stylist
Jordan loves fashion, travel and all things creative! She's a competitive cheerleader, an art lover and always up for a good laugh (she'll be the first to tell you she's funny!). She loves exploring new places, spending time with her favourite people and, of course, a good shopping trip. Whether she's at the beach, discovering somewhere new or putting together a great outfit, Jordan brings fun and enthusiasm to everything she does!
Chloe
Retail Stylist
Chloe
Retail Stylist
One of Chloe’s favourite parts of working at Frock Box is helping women find pieces that make them feel confident, comfortable, and happy in their own skin!
Chloe loves vintage and floral styles, with a particular soft spot for pink and pastels. Her go-to outfit in the fall and winter is a cozy sweater, jeans, and boots; fall is her favourite season.
Outside of Frock Box, Chloe is a teacher and an avid reader with a love for classic literature, particularly Jane Austen. Music is another big part of her life, and singing is her favourite creative outlet!
Angela
Retail Stylist
Angela
Retail Stylist
Angela is a lover of everything fashion, but focuses on comfort while still remaining put together when it comes to her own style. She loves music and movies - especially from the 60s and 70s. And it’s usually what she has playing in the store when she’s working.
When she’s not working or studying, she’s either reading a good book or hanging out with friends (or her cat Wendy).
Our Story
Our Stylists
Frock Box has a dedicated team of Personal Stylists who hand pick outfits suited just for you and your needs. She will do the hard work for you, and let you know which styles, colours and items you need to totally transform your closet! You won’t just get a great new outfit, you’ll also get access to style tips and tricks to make getting dressed easy and fun!
Our Community
This community that we created is intended to inspire and educate women of all sizes and shapes on how to best empower themselves through the outfits we provide. At Frock Box, it’s never just about the clothing. It’s about the convenience of customized outfits delivered to your door, the education of how to best dress your beautiful self and the confidence that follows!
Frock Box started as an idea and has evolved into something so much bigger. We are proud to have a full team of driven women with a passion for fashion. They work hard towards our vision of having a world filled with empowered and confident women, dressed in the best outfits!
Join the Team