Does shopping feel uninspiring or overwhelming to you?
It sure did for our CEO Jenna Hill, after the birth of her children. Packing up kids to head to the mall, dressing a changed body with no guidance, and feeling overwhelmed with all the choices sparked an idea. What if that perfectly coordinated outfit on the mannequin in the boutique, could just come to me instead? And so, Frock Box was born!
Meet Our Team
Jenna Hill
Owner, CEO
Jenna Hill
Owner, CEO
she/her
Body Type - Rectangle
Colour Palette - Deep
With a splash of creativity from her graphic design & photography background and a dash of savvy from her sales & marketing adventures, Jenna started Frock Box from humble beginnings with a friend in her basement and has taken the retail world by storm—despite having zero retail experience! This busy mom of two girls and loving wife knows that life is all about the balance of chaos and sunshine (don’t forget the sunscreen!).
Her style? Think casual athleisure that screams Mom-On-The-Go. Jenna dreams big! Her aspirations include gifting cars to her team(yes, like Oprah!) and a Boutique where size tags are a thing of the past, making everyone feel welcome just as they are, regardless of their size or shape.
When she’s not working with the Frock Box team, Jenna loves to help other entrepreneurs grow through her business consulting work, proving that building businesses isn’t just a job—it’s a passion that fills her bucket to the brim!
Linda McCormack
Director of Operations
Linda McCormack
Director of Operations
she/her
Body Type - Pear
Colour Palette - Autumn
Linda is an incredible mom of three, one girl and two boys and she can speak two languages growing up in a Portuguese speaking household. Linda is a lot obsessed with organizing things and seeking out yummy Pinterest recipes. Her style is classic, casual and timeless all matching her graceful personality. Since working for Frock Box, Linda has started to stretch out of her style comfort zone! She keeps everything rocking and rolling at Frock Box and her list of roles is extensive. She is our calm voice of reason. She also brings in the most delicious baked treats for all the staff to enjoy!
Hannah
Director of Social Media & Marketing
Hannah
Director of Social Media & Marketing
she/her
Body Type - Rectangle
Colour Palette - Autumn
Hannah is the queen of elevated loungewear. She is always keeping up with current fashion trends. She's on a mission to redefine comfort fashion with a dash of cuteness and a sprinkle of sparkle. She is your go-to guru for those who adore matching sweat suits, prioritize comfort, and believe that accessorizing is an art form.
Brittany
Personal Stylist
Brittany
Personal Stylist
she/her
Body Type - Rectangle
Colour Palette - Winter
Brittany has athleisure down to a T, and likes to add some edge into it to be fun! She is a leggings by day, black tulle skirt by night kinda gal and we are here for it! As a busy Mom on the go, she understands the need for comfort but would never want you to feel boring or frumpy. That's where the dose of edge comes in! Brittany is the Stylist for you if you like easy to wear styles that are both comfy and edgy at the same time!
Meghan
Personal/Retail Stylist
Meghan
Personal/Retail Stylist
she/her
Body Type - Inverted Triangle
Colour Palette - Winter
Meghan started styling woman by helping them to say yes to the dress and then found her passion for fashion. She loves a good bodysuit paired with the perfect jacket overtop. She’d describe her look “casual street style” with the occasional girly outfit. When she’s not busy helping woman feel their best she is also a full time realtor, mom to two beautiful girls, and wife to her amazing husband.
Janna
Personal Stylist
Janna
Personal Stylist
she/her
Body Type - Pear
Colour Palette - Cool Winter
Janna is a lighthearted, loud laughing, mom of three. She’s a loving wife and dog snuggler. In her previous life she was a high school science teacher! Now she enjoys living her passion, helping women and young adults live confidently, everyday through her work at Frock Box and beyond. Women are beautiful at all sizes and Janna wants to help each one feel their beauty when they look in the mirror. Janna loves a great silhouette (yet struggles to spell it correctly), will try just about anything but especially loves the effortless style of a dress. She is often seen sporting a jacket and knows the value of a great accessory.
April
Personal Stylist
April
Personal Stylist
she/her
April is another busy mom on the go, who describes her style as comfortable, trendy and put together. She is drawn to classic styles and shapes, and loves an interesting colour combo to keep it fresh! Pinterest serves as huge inspiration for her, so you can bet that your board will perused in great detail. April describes some style struggles, as I’m sure many of us can relate, with dressing around her midsection. She had great tips on how to feel your best! Her favourite piece from Frock Box is our Ampersand hoodies. With April on your side, you can absolutely own that elevated and put together style with a classic take!
Candice
Administrative Coordinator
Candice
Administrative Coordinator
she/her
Body Type - Hourglass
Colour Palette - Deep Winter
Candice is a classic beauty who keeps herself busy with her 3 boys; her son, hubby and kitty cat Elvis! She loves a classic style with fun floral prints and is always rocking a cute heel or bootie! Candice enjoys curling up with a good book and a glass of great wine or coffee, or baking up the most amazing muffins any of us have ever tasted in our entire life. Her attention to detail and organization keeps all of our fabulous product afloat here at Frock Box!
Rozalynn
Administrative Coordinator
Rozalynn
Administrative Coordinator
she/her
Body Type - Rectangle
Rozalynn is a mom of two boys who enjoys things neat, tidy and organized and who can crochet the comfiest pair of slippers ever. After the youngest of her boys was born, she decided to leave her office job and spend eleven years as a Stay at Home Mom. The Stay @ Home Mom gig inspired the relatable, everyday casual style she now graces us with at Frock Box. Rozalynn’s staple is a pair of jeans (even her “comfy clothes” are jeans). She also can not resist matching her footwear to her outfit. Rozalynn enjoys going to markets and discovering local makers and local brands. She loves seeing other people’s creativity and ideas. She is known to end her busy day with a glass of wine, a crochet project and HGTV.
Eden
Retail Stylist
Eden
Retail Stylist
My go to style depends on the day, sometimes I lean towards street style and other times I throw on some comfy athleisure but I love all things trendy! I'm a student at MacEwan in their kinesiology program working towards a chiropractic degree. My favourite thing about Frock Box is being able to build connections with the customers and finding them pieces that they feel confident in! In my free time I enjoy hanging out with friends or family, rewatching shows I've already seen, and working out.
Melissa
Retail Stylist
Melissa
Retail Stylist
she/her
Body Type - Round/Apple
Melissa has been described as having a classic timeless style and loves to add edginess with the addition of fun shoes or accessories. She has a small addiction to the perfect little black dress and is always looking for her next one. Her love of fashion stems from spending over a decade in Toronto in her younger years and having so many options at her fingertips. All the amazing unique style options in the boutique is what drew her to the Frock Box family. When she's not helping customers find the perfect outfit you can find her juggling a large family of seven and her full time career. In her downtime she enjoys camping with her family, kayaking with her husband and snuggling with her three legged Bernese Mountain Dog. Melissa enjoys helping customers find great fashion pieces that they love and encouraging people to step outside their comfort zone.
Our Story
Our Stylists
Frock Box has a dedicated team of Personal Stylists who hand pick outfits suited just for you and your needs. She will do the hard work for you, and let you know which styles, colours and items you need to totally transform your closet! You won’t just get a great new outfit, you’ll also get access to style tips and tricks to make getting dressed easy and fun!
Our Community
This community that we created is intended to inspire and educate women of all sizes and shapes on how to best empower themselves through the outfits we provide. At Frock Box, it’s never just about the clothing. It’s about the convenience of customized outfits delivered to your door, the education of how to best dress your beautiful self and the confidence that follows!
Frock Box started as an idea and has evolved into something so much bigger. We are proud to have a full team of driven women with a passion for fashion. They work hard towards our vision of having a world filled with empowered and confident women, dressed in the best outfits!
Join the Team
